Monthly Archives: March 2017


Charity to take off at beer festival

16143461_1351451794894343_7989543817007608465_oThe biggest beer and cider festival in the North has announced North West Air Ambulance Charity (NWAA) as its charity partner for the next two years.

Manchester Beer and Cider Festival organisers were on a mission to find a new partner and hovered over 11 applications before landing on NWAA. They were impressed by the service’s assistance saving lives and the charity’s need to raise £9 every minute helicopters are in the air.

The fleet of three helicopters operate from City (Barton, Manchester) and Blackpool airports covering the North West 365 days a year. The service is not part of the NHS or publicly-funded emergency services and needs to attract funding to keep airborne.

The charity will be circling the huge floorspace of Manchester Central, a venue more used to locomotives than helicopters, to scoop up loose change from festivalgoers as well as a guaranteed income from a share of programme sales.  And it promises some entertaining diversions for drinkers from its promotional stand. (more…)